Arch industries, and its two sister companies - Forix Property and Zariba Properties - needed a unified brand identity. The brief was not only to bring together the three companies, but also enable extension laterally, to the firms' future development projects, and the marketing thereof. To ensure the design would be a success, I conducted meetings to ensure I understood the long and short term goals of the businesses, and their roots. I also researched the local and national competition to provide a result that was competitive and original.
My solution was to create a system allowing infinite expandability - emblems designed from a triangular grid. The design conveys the ethos of dependability, elite professionalism and a strong architectural “bricks and mortar” basis for the brand.